Strategy
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What Is Strategy?
Strategy
HBR Bestseller
Blue Ocean Strategy
Competitive strategy
HBR Bestseller
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Building Your Own Brand Platform
Strategy SpotlightTo sidestep the big online marketplaces, consider these four approaches. -
Selling on TikTok and Taobao
Strategy SpotlightThe growing power of online video platforms -
Strategy-Making in Turbulent Times
Strategy Magazine ArticleA dynamic new model -
Choosing the Right Platform for Your Brand
Strategy Magazine ArticleTo meet customers where they are, you can’t beat selling on e-commerce juggernaut Amazon—or can you? This issue’s Spotlight package examines how companies can make clear-sighted, strategic use of digital platforms. -
A New Social Contract for Teams
Business management Magazine ArticleMembers must commit to new behaviors to accelerate innovation and growth. -
Should Your Company Sell on Amazon?
Strategy SpotlightReach comes at a price. -
The Essential Link Between ESG Targets & Financial Performance
Sustainable business practices Magazine ArticleIt’s key to building a sustainable business model. -
How to Digitalize Your Sales Organization
Sales Magazine ArticleUse technology, data, and analytics to do it right. -
Choosing the Right Platform for Your Brand
Sales & Marketing Digital ArticleTo meet customers where they are, you can't beat selling on e-commerce juggernaut Amazon--or can you? This issue's Spotlight package examines the myriad... -
In Uncertain Times, the Best Strategy Is Adaptability
Strategy Digital ArticleTo cope with volatility, companies should rethink how they approach strategic planning. -
Craft a Measurable Company Purpose
Strategy Digital ArticleStep one: Make sure your purpose statement includes key stakeholders. Step two: Make sure your KPIs align. -
Why Does Your “New” Strategy Look Just Like Your Old One?
Strategy Digital ArticleThree steps to move past business as usual. -
Why Founders Are Afraid to Talk About Exit Strategies
Start-ups Digital ArticleFive myths and biases that prevent entrepreneurs from considering all their options. -
As Climate Risk Grows, So Will Costs for Small Businesses
Risk management Digital ArticleLessons in risk management based on research on Texas businesses affected by Hurricane Harvey. -
The Metaverse Will Enhance — Not Replace — Companies’ Physical Locations
Strategy Digital ArticleHow to craft a location strategy that bridges the digital and physical worlds. -
Solving Tough Problems Requires a Mindset Shift
Leadership Digital ArticleInstead of either/or thinking, try both/and. -
What Are Your Decision-Making Strengths and Blind Spots?
Decision making and problem solving Digital ArticleUnderstanding your style will help you identify which biases that may get in your way. -
Is Your Company Squandering Digital Opportunities?
Digital transformation Digital ArticleFive traps to watch out for. -
How to Get Your Team on Board with a Major Change
Organizational change Digital ArticleFour strategies for leaders. -
Who Gets to Work in the Digital Economy?
Business and society Digital ArticleThe labor market for jobs you can do on a laptop is expanding beyond major cities.
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The Ordinary Heroes of the Taj
Organizational Development Magazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests... -
In Uncertain Times, the Best Strategy Is Adaptability
Strategy & Execution Digital ArticleTo cope with volatility, companies should rethink how they approach strategic planning. -
The Balanced Scorecard—Measures that Drive Performance
Balanced scorecard Magazine ArticleWhat you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for continuous improvement and innovation—activities today’s competitive environment demands. The traditional financial performance measures worked well […] -
The Elements of Good Judgment
Leadership & Managing People Magazine ArticleJudgment--the ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions--is "the core of exemplary... -
The Questions Every Entrepreneur Must Answer
Innovation & Entrepreneurship Magazine ArticleDiversify your product line. Stick to your knitting. Hire a professional manager. Watch fixed costs. Those are some of the suggestions that entrepreneurs... -
Strategy-Making in Turbulent Times
Strategy Magazine ArticleA dynamic new model -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
What Is Disruptive Innovation?
Disruptive innovation Magazine ArticleTwenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. -
How to Survive a Recession and Thrive Afterward
Organizational Development Magazine ArticleAccording to an analysis led by Ranjay Gulati, during the recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies studied fared very badly:... -
The Leader's Guide to Corporate Culture
Organizational Development SpotlightExecutives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed,... -
What Is Web3?
Blockchain Big IdeaYour guide to (what could be) the future of the internet. -
What Is Web3?
Technology & Operations Big IdeaYour guide to (what could be) the future of the internet. -
The Five Stages of Small Business Growth
Entrepreneurial management Magazine ArticleCategorizing the problems and growth patterns of small businesses in a systematic way that is useful to entrepreneurs seems at first glance a hopeless task. Small businesses vary widely in size and capacity for growth. They are characterized by independence of action, differing organizational structures, and varied management styles. Yet on closer scrutiny, it becomes […] -
What VUCA Really Means for You
Strategy & Execution Magazine ArticleTo meet the challenges of a complex world, strategic planners need to understand the differences between the four elements of VUCA--volatility, uncertainty,... -
Global Supply Chains in a Post-Pandemic World
Technology & Operations Magazine ArticleThe U.S.-China trade war and the supply and demand shocks brought on by the Covid-19 crisis are forcing manufacturers everywhere to reassess their supply... -
3 Simple Habits to Improve Your Critical Thinking
Decision making and problem solving Digital ArticleBut simple doesn’t mean easy. -
What Is Strategy?
Strategy & Execution HBR BestsellerToday's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity,... -
The Elements of Value
Customer strategy Magazine ArticleMeasuring—and delivering—what consumers really want -
Strategic Management for Competitive Advantage
Strategic planning Magazine ArticleHow some large companies infuse their planning process with new entrepreneurial vigor, maintaining market leadership over the long haul -
Leader's Framework for Decision Making
Leadership & Managing People Magazine ArticleSnowden and Boone have formed a new perspective on leadership and decision making that's based on complexity science. The result is the Cynefin framework,...
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Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle
Innovation & Entrepreneurship Case Study8.95View Details The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium... -
HBR's 10 Must Reads for Healthcare Leaders Collection (4 Books)
95.00View Details The landscape of today's healthcare industry is constantly changing, and it's your job to lead your team to success. This collection from Harvard Business... -
HeyTaxi!: A Two-Wheeler Solution for Mumbai's Traffic Woes
Leadership & Managing People Case Study8.95View Details In June 2015, two entrepreneurs launched HeyTaxi!, a start-up venture that used bicycle taxis in Mumbai. The goal was to reduce the time, effort, and... -
DMart: Disrupting Food Retailing
Sales & Marketing Case Study8.95View Details In early 2017, 15 years after being launched, DMart was India's second-largest and most profitable food and grocery retailer. To achieve its stellar growth,... -
AIACA: Interventions for Sustainable Livelihoods
Leadership & Managing People Case Study8.95View Details In 2003, the All India Artisans and Craftworkers Welfare Association (AIACA) was launched to explore new and commercially sustainable models of livelihood... -
Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation
Sales & Marketing Case Study8.95View Details From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically different approach to selling enterprise... -
Project Restart: Deciding the Future of English Football
Sales & Marketing Case Study8.95View Details In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season... -
Raising Revenues or Raising Hackles?: Radical Public Sector Reform in Peru's National Tax Adminstration Superintendency
Finance & Accounting Case Study8.95View Details In 1991 Peru undertook perhaps the most radical tax administration reform in the developing world as President Fujimori created the National Tax Administration... -
Digital Transformation at L&T (A)
Organizational Development Case Study8.95View Details The case describes the digitalization of L&T Construction, the largest business of L&T, from conception to implementation. The CEO and MD of L&T believed... -
Internationalizing a Sports Agency (A)
Global Business Case Study8.95View Details Just four months after entering the U.S. market, Pro-G Sports Management, a small U.K.-based agency representing professional golfers, faced a major crisis... -
Komatsu: The Rise of a Service-Dominant Logic
Sales & Marketing Case Study8.95View Details It was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple... -
Consolidated Edison Co. (Abridged), Spanish Version
Finance & Accounting Case Study8.95View Details Faced with large external financing needs and a low stock price, Con Ed management must decide whether to pay a cash dividend in April 1974. Based on... -
Marketing Reading: Consumer Behavior and the Buying Process
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Long-lived Fixed Assets
Finance & Accounting Case Study8.95View Details Discusses accounting for long-lived fixed assets, depreciation, and asset impairments. -
Satellite Radio
Strategy & Execution Case Study8.95View Details In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles,... -
Note on How to Analyze a Bank
Finance & Accounting Case Study8.95View Details This note discusses how to analyze a bank from the point of view of an equity analyst or investor. The note begins by reviewing the evolution of North... -
Syngenta Group
Global Business Case Study8.95View Details -
Aravind: A Profile in Growing a Health Care Facility
Innovation & Entrepreneurship Case Study8.95View Details Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year... -
Keroche (D): Transforming the Core Business
Strategy & Execution Case Study5.00View Details This case describes Keroche co-founder Tabitha Karanja's decision to exit the wine business following the Kenyan government's 2007 increase in excise... -
OCBC - Integrating Strategic Acquisitions
Strategy & Execution Case Study8.95View Details In 2016, two years after leading OCBC through its largest acquisition of Wing Hang Bank, Group CEO Samuel Tsien settled into his flight home from a townhall...
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The Ordinary Heroes of the Taj
Organizational Development Magazine ArticleWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests... -
In Uncertain Times, the Best Strategy Is Adaptability
Strategy & Execution Digital ArticleTo cope with volatility, companies should rethink how they approach strategic planning. -
The Balanced Scorecard—Measures that Drive Performance
Balanced scorecard Magazine ArticleWhat you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for continuous improvement and innovation—activities today’s competitive environment demands. The traditional financial performance measures worked well […] -
The Elements of Good Judgment
Leadership & Managing People Magazine ArticleJudgment--the ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions--is "the core of exemplary... -
The Questions Every Entrepreneur Must Answer
Innovation & Entrepreneurship Magazine ArticleDiversify your product line. Stick to your knitting. Hire a professional manager. Watch fixed costs. Those are some of the suggestions that entrepreneurs... -
Strategy-Making in Turbulent Times
Strategy Magazine ArticleA dynamic new model -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
What Is Disruptive Innovation?
Disruptive innovation Magazine ArticleTwenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. -
How to Survive a Recession and Thrive Afterward
Organizational Development Magazine ArticleAccording to an analysis led by Ranjay Gulati, during the recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies studied fared very badly:... -
The Leader's Guide to Corporate Culture
Organizational Development SpotlightExecutives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed,...