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Strategy

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What Is Strategy?

Strategy HBR Bestseller
  • Michael E. Porter
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Blue Ocean Strategy

Competitive strategy HBR Bestseller
  • W. Chan Kim
  • Renee Mauborgne
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  • Building Your Own Brand Platform

    Strategy Spotlight
    • Julian R.K. Wichmann
    • Nico Wiegand
    • Werner J. Reinartz
    To sidestep the big online marketplaces, consider these four approaches.
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    • From the September–October 2022 Issue
  • Selling on TikTok and Taobao

    Strategy Spotlight
    • Thomas S. Robertson
    The growing power of online video platforms
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    • From the September–October 2022 Issue
  • Strategy-Making in Turbulent Times

    Strategy Magazine Article
    • Michael Mankins
    • Mark Gottfredson
    A dynamic new model
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    • From the September–October 2022 Issue
  • Choosing the Right Platform for Your Brand

    Strategy Magazine Article
    To meet customers where they are, you can’t beat selling on e-commerce juggernaut Amazon—or can you? This issue’s Spotlight package examines how companies can make clear-sighted, strategic use of digital platforms.
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    • From the September–October 2022 Issue
  • A New Social Contract for Teams

    Business management Magazine Article
    • Keith Ferrazzi
    Members must commit to new behaviors to accelerate innovation and growth.
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    • From the September–October 2022 Issue
  • Should Your Company Sell on Amazon?

    Strategy Spotlight
    • Ayelet Israeli
    • Leonard A. Schlesinger
    • Matt Higgins
    • Sabir Semerkant
    Reach comes at a price.
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    • From the September–October 2022 Issue
  • The Essential Link Between ESG Targets & Financial Performance

    Sustainable business practices Magazine Article
    • Mark R. Kramer
    • Marc W. Pfitzer
    It’s key to building a sustainable business model.
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    • From the September–October 2022 Issue
  • How to Digitalize Your Sales Organization

    Sales Magazine Article
    • Prabhakant Sinha
    • Dharmendra Sahay
    • Arun Shastri
    • Sally E. Lorimer
    Use technology, data, and analytics to do it right.
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    • From the September–October 2022 Issue
  • Choosing the Right Platform for Your Brand

    Sales & Marketing Digital Article
    • Ayelet Israeli
    • Leonard A. Schlesinger
    • Matt Higgins
    • Sabir Semerkant
    • Julian R.K. Wichmann
    • Nico Wiegand
    • Werner J. Reinartz
    • Thomas S. Robertson
    To meet customers where they are, you can't beat selling on e-commerce juggernaut Amazon--or can you? This issue's Spotlight package examines the myriad...
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    • Buy Copies
    • September 01, 2022
  • In Uncertain Times, the Best Strategy Is Adaptability

    Strategy Digital Article
    • Michael Mankins
    To cope with volatility, companies should rethink how they approach strategic planning.
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    • August 24, 2022
  • Craft a Measurable Company Purpose

    Strategy Digital Article
    • Graham Kenny
    Step one: Make sure your purpose statement includes key stakeholders. Step two: Make sure your KPIs align.
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    • August 23, 2022
  • Why Does Your “New” Strategy Look Just Like Your Old One?

    Strategy Digital Article
    • Graham Kenny
    Three steps to move past business as usual.
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    • August 19, 2022
  • Why Founders Are Afraid to Talk About Exit Strategies

    Start-ups Digital Article
    • Touraj Parang
    Five myths and biases that prevent entrepreneurs from considering all their options.
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    • August 18, 2022
  • As Climate Risk Grows, So Will Costs for Small Businesses

    Risk management Digital Article
    • Benjamin Collier
    • Marc Ragin
    Lessons in risk management based on research on Texas businesses affected by Hurricane Harvey.
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    • August 16, 2022
  • The Metaverse Will Enhance — Not Replace — Companies’ Physical Locations

    Strategy Digital Article
    • Vladislav Boutenko
    • Richard Florida
    • Julia Jacobson
    How to craft a location strategy that bridges the digital and physical worlds.
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    • August 16, 2022
  • Solving Tough Problems Requires a Mindset Shift

    Leadership Digital Article
    • Marianne W. Lewis
    • Wendy K. Smith
    Instead of either/or thinking, try both/and.
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    • August 09, 2022
  • What Are Your Decision-Making Strengths and Blind Spots?

    Decision making and problem solving Digital Article
    • Cheryl Strauss Einhorn
    Understanding your style will help you identify which biases that may get in your way.
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    • August 09, 2022
  • Is Your Company Squandering Digital Opportunities?

    Digital transformation Digital Article
    • Mohan Subramaniam
    Five traps to watch out for.
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    • August 08, 2022
  • How to Get Your Team on Board with a Major Change

    Organizational change Digital Article
    • Deborah Rowland
    • Nicole Brauckmann
    • Michael Thorley
    Four strategies for leaders.
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    • August 04, 2022
  • Who Gets to Work in the Digital Economy?

    Business and society Digital Article
    • Scott Counts
    • Siddharth Suri
    • Alaysia Brown
    • Brian Xu
    • Sharat Raghavan
    The labor market for jobs you can do on a laptop is expanding beyond major cities.
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    • August 04, 2022
  • The Ordinary Heroes of the Taj

    Organizational Development Magazine Article
    • Rohit Deshpande
    • Anjali Raina
    When terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests...
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    • Buy Copies
    • From the December 2011 Issue
  • In Uncertain Times, the Best Strategy Is Adaptability

    Strategy & Execution Digital Article
    • Michael Mankins
    To cope with volatility, companies should rethink how they approach strategic planning.
    • Save
    • Share
    • Buy Copies
    • August 24, 2022
  • The Balanced Scorecard—Measures that Drive Performance

    Balanced scorecard Magazine Article
    • Robert S. Kaplan
    • David P. Norton
    What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for continuous improvement and innovation—activities today’s competitive environment demands. The traditional financial performance measures worked well […]
    • Save
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    • From the January–February 1992 Issue
  • The Elements of Good Judgment

    Leadership & Managing People Magazine Article
    • Andrew Likierman
    Judgment--the ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions--is "the core of exemplary...
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    • From the January–February 2020 Issue
  • The Questions Every Entrepreneur Must Answer

    Innovation & Entrepreneurship Magazine Article
    • Amar V. Bhide
    Diversify your product line. Stick to your knitting. Hire a professional manager. Watch fixed costs. Those are some of the suggestions that entrepreneurs...
    • Save
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    • Buy Copies
    • From the November–December 1996 Issue
  • Strategy-Making in Turbulent Times

    Strategy Magazine Article
    • Michael Mankins
    • Mark Gottfredson
    A dynamic new model
    • Save
    • Share
    • From the September–October 2022 Issue
  • How to Do Strategic Planning Like a Futurist

    Strategy & Execution Digital Article
    • Amy Webb
    You don't need a time line; you need a time cone.
    • Save
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    • Buy Copies
    • July 30, 2019
  • What Is Disruptive Innovation?

    Disruptive innovation Magazine Article
    • Clayton M. Christensen
    • Michael E. Raynor
    • Rory McDonald
    Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain.
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    • From the December 2015 Issue
  • How to Survive a Recession and Thrive Afterward

    Organizational Development Magazine Article
    • Walter Frick
    According to an analysis led by Ranjay Gulati, during the recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies studied fared very badly:...
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    • Buy Copies
    • From the May–June 2019 Issue
  • The Leader's Guide to Corporate Culture

    Organizational Development Spotlight
    • Boris Groysberg
    • Jeremiah Lee
    • Jesse Price
    • J. Yo-Jud Cheng
    Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed,...
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    • From the January–February 2018 Issue
  • What Is Web3?

    Blockchain Big Idea
    • Thomas Stackpole
    Your guide to (what could be) the future of the internet.
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    • May 10, 2022
  • What Is Web3?

    Technology & Operations Big Idea
    • Thomas Stackpole
    Your guide to (what could be) the future of the internet.
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    • May 10, 2022
  • The Five Stages of Small Business Growth

    Entrepreneurial management Magazine Article
    • Neil C. Churchill
    • Virginia L. Lewis
    Categorizing the problems and growth patterns of small businesses in a systematic way that is useful to entrepreneurs seems at first glance a hopeless task. Small businesses vary widely in size and capacity for growth. They are characterized by independence of action, differing organizational structures, and varied management styles. Yet on closer scrutiny, it becomes […]
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    • From the May 1983 Issue
  • What VUCA Really Means for You

    Strategy & Execution Magazine Article
    • Nathan Bennett
    • G. James Lemoine
    To meet the challenges of a complex world, strategic planners need to understand the differences between the four elements of VUCA--volatility, uncertainty,...
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    • From the January–February 2014 Issue
  • Global Supply Chains in a Post-Pandemic World

    Technology & Operations Magazine Article
    • Willy Shih
    The U.S.-China trade war and the supply and demand shocks brought on by the Covid-19 crisis are forcing manufacturers everywhere to reassess their supply...
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    • From the September–October 2020 Issue
  • 3 Simple Habits to Improve Your Critical Thinking

    Decision making and problem solving Digital Article
    • Helen Lee Bouygues
    But simple doesn’t mean easy.
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    • May 06, 2019
  • What Is Strategy?

    Strategy & Execution HBR Bestseller
    • Michael E. Porter
    Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity,...
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    • From the November–December 1996 Issue
  • The Elements of Value

    Customer strategy Magazine Article
    • Eric Almquist
    • John Senior
    • Nicolas Bloch
    Measuring—and delivering—what consumers really want
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    • From the September 2016 Issue
  • Strategic Management for Competitive Advantage

    Strategic planning Magazine Article
    • Frederick W. Gluck
    • Stephen P. Kaufman
    • A. Steven Walleck
    How some large companies infuse their planning process with new entrepreneurial vigor, maintaining market leadership over the long haul
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    • From the July 1980 Issue
  • Leader's Framework for Decision Making

    Leadership & Managing People Magazine Article
    • David J. Snowden
    • Mary E. Boone
    Snowden and Boone have formed a new perspective on leadership and decision making that's based on complexity science. The result is the Cynefin framework,...
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    • From the November 2007 Issue
  • Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle

    Innovation & Entrepreneurship Case Study
    • Henry W. Chesbrough
    • Marcel Bogers
    • Robert Strand
    8.95
    View Details
    The case follows Danish brewer Carlsberg as it develops the Green Fiber Bottle, a beer bottle made of wood pulp, in collaboration with a startup, a small-to-medium...
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    • October 01, 2018
  • HBR's 10 Must Reads for Healthcare Leaders Collection (4 Books)

    Leadership & Managing People Book
    • Harvard Business Review
    • Thomas H. Lee M.D.
    • Daniel Goleman
    • Peter F. Drucker
    • John P. Kotter
    95.00
    View Details
    The landscape of today's healthcare industry is constantly changing, and it's your job to lead your team to success. This collection from Harvard Business...
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    • April 16, 2019
  • HeyTaxi!: A Two-Wheeler Solution for Mumbai's Traffic Woes

    Leadership & Managing People Case Study
    • Aishwarya A
    • Manjari Srivastava
    • Meena Galliara
    8.95
    View Details
    In June 2015, two entrepreneurs launched HeyTaxi!, a start-up venture that used bicycle taxis in Mumbai. The goal was to reduce the time, effort, and...
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    • October 31, 2016
  • DMart: Disrupting Food Retailing

    Sales & Marketing Case Study
    • Rakhi Thakur
    8.95
    View Details
    In early 2017, 15 years after being launched, DMart was India's second-largest and most profitable food and grocery retailer. To achieve its stellar growth,...
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    • January 05, 2018
  • AIACA: Interventions for Sustainable Livelihoods

    Leadership & Managing People Case Study
    • Sonu Goyal
    8.95
    View Details
    In 2003, the All India Artisans and Craftworkers Welfare Association (AIACA) was launched to explore new and commercially sustainable models of livelihood...
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    • October 31, 2016
  • Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

    Sales & Marketing Case Study
    • Sara L. Beckman
    8.95
    View Details
    From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically different approach to selling enterprise...
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    • October 01, 2018
  • Project Restart: Deciding the Future of English Football

    Sales & Marketing Case Study
    • Nour Kteily
    • Deepak Malhotra
    8.95
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    In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season...
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    • April 02, 2021
  • Raising Revenues or Raising Hackles?: Radical Public Sector Reform in Peru's National Tax Adminstration Superintendency

    Finance & Accounting Case Study
    • Robert Taliercio
    8.95
    View Details
    In 1991 Peru undertook perhaps the most radical tax administration reform in the developing world as President Fujimori created the National Tax Administration...
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    • July 01, 2000
  • Digital Transformation at L&T (A)

    Organizational Development Case Study
    • S. Ramnarayan
    • Sunita Mehta
    8.95
    View Details
    The case describes the digitalization of L&T Construction, the largest business of L&T, from conception to implementation. The CEO and MD of L&T believed...
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    • July 22, 2021
  • Internationalizing a Sports Agency (A)

    Global Business Case Study
    • David Pastoriza
    8.95
    View Details
    Just four months after entering the U.S. market, Pro-G Sports Management, a small U.K.-based agency representing professional golfers, faced a major crisis...
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    • March 01, 2020
  • Komatsu: The Rise of a Service-Dominant Logic

    Sales & Marketing Case Study
    • Stefan Stremersch
    • Elio Keko
    8.95
    View Details
    It was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple...
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    • March 04, 2015
  • Consolidated Edison Co. (Abridged), Spanish Version

    Finance & Accounting Case Study
    • Thomas R. Piper
    8.95
    View Details
    Faced with large external financing needs and a low stock price, Con Ed management must decide whether to pay a cash dividend in April 1974. Based on...
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    • April 01, 1975
  • Marketing Reading: Consumer Behavior and the Buying Process

    Sales & Marketing Tool
    • John T. Gourville
    • Michael I. Norton
    40.00
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    Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading...
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    • June 30, 2014
  • Long-lived Fixed Assets

    Finance & Accounting Case Study
    • David F. Hawkins
    8.95
    View Details
    Discusses accounting for long-lived fixed assets, depreciation, and asset impairments.
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    • June 12, 1995
  • Satellite Radio

    Strategy & Execution Case Study
    • Thomas R. Eisenmann
    • Alastair Brown
    8.95
    View Details
    In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles,...
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    • March 01, 2002
  • Note on How to Analyze a Bank

    Finance & Accounting Case Study
    • Michael R King
    8.95
    View Details
    This note discusses how to analyze a bank from the point of view of an equity analyst or investor. The note begins by reviewing the evolution of North...
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    • January 11, 2018
  • Syngenta Group

    Global Business Case Study
    • David E. Bell
    • Natalie Kindred
    8.95
    View Details
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    • December 14, 2020
  • Aravind: A Profile in Growing a Health Care Facility

    Innovation & Entrepreneurship Case Study
    • Paul Clyde
    8.95
    View Details
    Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year...
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    • March 25, 2010
  • Keroche (D): Transforming the Core Business

    Strategy & Execution Case Study
    • Ramon Casadesus-Masanell
    • Pippa Tubman Armerding
    5.00
    View Details
    This case describes Keroche co-founder Tabitha Karanja's decision to exit the wine business following the Kenyan government's 2007 increase in excise...
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    • September 23, 2019
  • OCBC - Integrating Strategic Acquisitions

    Strategy & Execution Case Study
    • Danielle Yew
    • Boon Siong Neo
    8.95
    View Details
    In 2016, two years after leading OCBC through its largest acquisition of Wing Hang Bank, Group CEO Samuel Tsien settled into his flight home from a townhall...
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    • April 13, 2017
  • The Ordinary Heroes of the Taj

    Organizational Development Magazine Article
    • Rohit Deshpande
    • Anjali Raina
    When terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests...
    • Save
    • Share
    • Buy Copies
    • From the December 2011 Issue
  • In Uncertain Times, the Best Strategy Is Adaptability

    Strategy & Execution Digital Article
    • Michael Mankins
    To cope with volatility, companies should rethink how they approach strategic planning.
    • Save
    • Share
    • Buy Copies
    • August 24, 2022
  • The Balanced Scorecard—Measures that Drive Performance

    Balanced scorecard Magazine Article
    • Robert S. Kaplan
    • David P. Norton
    What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for continuous improvement and innovation—activities today’s competitive environment demands. The traditional financial performance measures worked well […]
    • Save
    • Share
    • From the January–February 1992 Issue
  • The Elements of Good Judgment

    Leadership & Managing People Magazine Article
    • Andrew Likierman
    Judgment--the ability to combine personal qualities with relevant knowledge and experience to form opinions and make decisions--is "the core of exemplary...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2020 Issue
  • The Questions Every Entrepreneur Must Answer

    Innovation & Entrepreneurship Magazine Article
    • Amar V. Bhide
    Diversify your product line. Stick to your knitting. Hire a professional manager. Watch fixed costs. Those are some of the suggestions that entrepreneurs...
    • Save
    • Share
    • Buy Copies
    • From the November–December 1996 Issue
  • Strategy-Making in Turbulent Times

    Strategy Magazine Article
    • Michael Mankins
    • Mark Gottfredson
    A dynamic new model
    • Save
    • Share
    • From the September–October 2022 Issue
  • How to Do Strategic Planning Like a Futurist

    Strategy & Execution Digital Article
    • Amy Webb
    You don't need a time line; you need a time cone.
    • Save
    • Share
    • Buy Copies
    • July 30, 2019
  • What Is Disruptive Innovation?

    Disruptive innovation Magazine Article
    • Clayton M. Christensen
    • Michael E. Raynor
    • Rory McDonald
    Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain.
    • Save
    • Share
    • From the December 2015 Issue
  • How to Survive a Recession and Thrive Afterward

    Organizational Development Magazine Article
    • Walter Frick
    According to an analysis led by Ranjay Gulati, during the recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies studied fared very badly:...
    • Save
    • Share
    • Buy Copies
    • From the May–June 2019 Issue
  • The Leader's Guide to Corporate Culture

    Organizational Development Spotlight
    • Boris Groysberg
    • Jeremiah Lee
    • Jesse Price
    • J. Yo-Jud Cheng
    Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed,...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2018 Issue

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