Social media

Are you exploring how to create a social media strategy for your company? Are you looking for a company to benchmark? One you might consider looking at first is Intel Corporation. We have been following the journey taken by Bryan Rhoads, Senior Digital Strategist at Intel whose job title is our pick for one of […]

Advice for other executives.

Don’t fault us for not getting the torch up in time, Canadians invented insulin not viagra. #van2010 #olympics Joseph Uranowki’s joke entered the flow of Olympic tweets during the opening ceremonies. Just moments before, live broadcasts showed three legs of the Olympic cauldron rising out of the stadium floor, while a fourth conspicuously failed to […]

Companies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends...

The “favor test” will tell you the answer.

"Social media" is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web's...

If you are a pundit, or get paid to watch trends, then this message doesn’t apply to you. It’s your job to go out and find the next shiny object that could influence how we live and do business. But if you’re in the trenches of an organization, my advice is to stop acting like […]

In the wake of uprisings in Tunisia, Egypt and Libya, China briefly shut down LinkedIn access. Someone had apparently tried to organize an online discussion on a topic that offended the authorities. The social medium doesn’t matter. Don’t mess with the Great Firewall of China. But political unrest enabled by social media has virtually all […]

An airline’s social-media contest backfires. How should the company respond?

The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter. But if you take a closer look, this is part of a more macro trend that transcends two social platforms–despite their emerging dominance. That […]

Imagine walking up to an ATM — you insert your card and begin to check your balance before you put in the amount of cash you want to withdraw from the machine. As you do this, a small crowd of people begins to form around you peering over your shoulder. Some are friends, some family, […]

Do you like your customers enough?

Earlier this month, an unfolding story highlighted how the Internet reacts to news at the speed of thought. Balloon Boy was (apparently) airborne. The world watched and, as is now common, participated in the ongoing online discussion. On Twitter, we watched 3 or 4 trending topics related to Balloon Boy take hold of the nation. […]

Imagine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the...

A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. Unisys, the 138-year old tech firm, has quickly made “going social” part of its culture. Here’s how they did it, and how they’re […]

The CEO of a global technology firm was invited to lecture at a local university on the future of the internet. After his presentation, a student in the audience asked him for his views on network neutrality: the idea that internet service providers shouldn’t base their prices on the content their customers access. The CEO […]

Listen to an excerpt of the interview.Download this podcast Since Muhtar Kent took the helm of Coca-Cola, in July 2008, he has set a course for ambitious, long-term growth—even in a supposedly mature U.S. market—with the goal of doubling revenue by 2020. Kent has tried to rejuvenate an inward-looking, “arrogant” corporate culture and has reinvested […]

How much can you really influence consumers when you launch a Facebook page to attract "fans" and to pepper them with messages and offers? Quite a lot,...

You're denying the new marketing reality if you're not encouraging social capital.

Miracle Whip’s latest campaign is intended to be provocative. “Are You Miracle Whip?” asks us to take sides: do you love the not-quite-mayonnaise or hate it? Some commentators like Robert Passikoff think that encouraging people to hate a brand is a risky move, but in reality the campaign is simply following a tried-and-tested approach to […]